The strategy now describes the details, i.e. The concept determines which goals are to be focused on in the first place. So once the company has defined the current state, the target state, and also the target group in the communications concept, the appropriate strategy is developed from this in order to achieve the goal. Strategies can be found in many areas, such as politics, the military, and, of course, very much in business, where they are defined as “a course of action planned by the company to achieve its own goals”. Simplified and consistent mediation to third partiesĭiscover the agency arrow_forward For What and When Do You Need a Communication Strategy?.Possibility to control deadlines, budget and success.Written presentation of all relevant information and factors.It clarifies the methodology, identifies the most important stages, and visualizes your success.

The concept is a theoretical basis, the model for achieving communication and marketing goals. Only emotionally appealing, strategic communication ensures a trustworthy corporate perception in the long term. It is based on the company’s policy and marketing goals and has the target group and potential users firmly in focus.

So how does a company communicate as successfully as possible?Īn almost indispensable way is the creation of a communication concept, which exclusively defines the communication of the company. Through digitization and the increased use of social media, companies are faced with the challenge of presenting their corporate identity across as many channels as possible in such a way that the external impact is classified as exactly that – consistent and authentic. In order for a company to be perceived as credible and trustworthy by the intended type of audience, it needs a consistent external image.

Stage 3: Success Monitoring and Further Development of the Communications Strategy.

Stage 2: The Communication and Marketing of the Communication Strategy.

Stage 1: Developing and Formulating the Communications Strategy.

Putting a Commnuication Strategy into Place.

For What and When Do You Need a Communication Strategy?.

What Is a Communication or PR Concept? arrow_drop_down

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